Hydration that keeps up with real life.
It started in a garage with a simple idea: staying hydrated shouldn’t feel like a chore, and the bottle you carry shouldn’t be something you hide in your bag. The first product was a half-gallon jug built for people who were tired of refilling small bottles all day. That was years ago. The mission hasn’t changed much since.
Today the lineup covers more ground. The Traveler is the everyday workhorse — circular flip straw, a handle that actually fits your hand, and a shape that slides into most cupholders. The Sport brings a wide-mouth opening and a bucket handle for people who are moving, sweating, or both. The Everyday Tumbler keeps things clean and classic. The Coffee Traveler has a ceramic-lined interior so your morning coffee doesn’t taste like yesterday’s water. And for days when you want options, the Ease2o gives you a straw and a chug opening in one lid.
Materials matter here. Stainless steel bottles use 18/8 food-grade steel with triple-wall insulation. Lids and straws are made from BPA-free Tritan. Plastic options use #2 HDPE and #5 PP. None of it is an accident — it’s tested for food contact and built to survive being dropped, tossed in a backpack, or left in a hot car.
The brand has grown, but the approach hasn’t. Products are designed around how people actually drink water, not how a focus group says they should. Core colors stay in stock. Seasonal collections drop and then they’re gone. Special editions are one-time runs. If you see something you like, waiting usually isn’t the move.
More than two million bottles sold and a community of half a million people later, the point is still the same: carry something you’re proud to have on your desk, in your car, or in your gym bag, and drink more water because of it. No gimmicks. No complicated routines. Just gear that makes the habit easier.